The "con" of Professional Photography
It seems that every major photographer has diversified their business into the social network arena. They claim that they are trying to give back to their chosen profession, but is it an accurate statement of their intent?
Could it be that writing, blogging, podcasting, filming or teaching about the business of photography is a more lucrative business model than actually working as a photographer. Sure they still need to make photographs, but now only to meet the needs of the new business model and maintain their street cred.
There is an analogy to the people that sell get rich schemes, they make their fortunes from selling the get rich schemes, not from using the "proven techniques" that they are touting to their loyal followers.
It is interesting to see the way the photographic industry has adopted this "con". Manufacturers market photographer branded merchandise so that Joe Photographer can make images just like his favorite hero. Manufacturers and retailers sponsor blogs, podcasts and tours so they can encourage Joe Photographer to follow in their heroes' footsteps. After all, the more hype the heroes makes in the photography industry, more merchandise gets sold and more profits are realized.
The big question is what does Joe Photographer get out of this "con game". Usually just enough information to keep Johnny Photographer coming back for more. The benefit to society from the "con game" is that photographers should have much better skill sets. This should result in people making much better photos of sunsets, flowers and cats.
A cynical view? Definitely!
Is there some truth to this? Definitely!
Thanks for reading,
Joe Photographer